Sökresultat för: Joseph Jaffe
Join the Conversation: How to Engage Marketing-Weary Consumers with the Pow (Inbunden)
avJoseph Jaffe
ISBN: 9780470137321 - UTGIVEN: 2007-10-31
Flip the Funnel: How to Use Existing Customers to Gain New Ones (Inbunden)
avJoseph Jaffe
ISBN: 9780470487853 - UTGIVEN: 201002Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.[...]
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alter (Inbunden)
avJoseph Jaffe
ISBN: 9780471718376 - UTGIVEN: 2005-05-31
Z.E.R.O.: Why Your Advertising Budget Should be Zero (Häftad)
avJoseph Jaffe, Maarten Albarta
ISBN: 9781118801154 - UTGIVEN: 2013-11-30
Summary: Flip the Funnel - Joseph Jaffe
ISBN: 9782806242921 - UTGIVEN: 2015-07Complete summary of Joseph Jaffe's book: "e;Flip the Funnel: How to Use Existing Customers to Gain New Ones"e;. This summary of the ideas from Joseph Jaffe's book "e;Flip the Funnel"e; shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new[...]
